Corporate Events
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Photo Booths at Corporate Events
Providing photo booth services for corporate events can be very lucrative once you find your footing. There’s no shortage of the types of events you can service in the corporate world.
To clarify—‘corporate’ doesn’t just mean office parties. In the photo booth industry, corporate events pertain to any sort of event in which a business, company, or corporation is paying for your photo booth services. This is different from an individual renting a photo booth from you for a private event like a wedding or birthday party. We’ll touch more on this later.
It doesn’t matter if you’re a weekend side hustler, a wedding photographer who owns a couple of photo booths, or a full-time photo booth business owner—expanding your client base to include corporate clients allows you to draw a regular stream of high-paying customers for a variety of occasions.
To illustrate, here’s a handy list of events you can land with corporate clients:
Staff Parties and Celebrations
Holiday Events
Conferences
Seminars and Workshops
Trade Shows and Expos
Corporate Retreats
Product and Brand Launches
Brand Activations
Awards Ceremonies
Team Building Events
Networking Events
Charity Events
Galas
Store Openings
Experiential Marketing
Choosing to serve corporate clients can offer some pretty significant advantages and opportunities. Keep reading for more benefits to niching in the corporate event world.
Benefits for a Corporate Niche
Unlike seasonal events like weddings and holiday parties, corporate events happen year-round. Because corporate clients host multiple events throughout the year, you will likely build long-term client relationships and repeat business. This is an ideal scenario for businesses as it allows for better planning, resource allocation, and long-term sustainability.
Building long-term relationships and a strong reputation with corporate clients is easier when they rely on your services consistently. It positions your business as a trusted and reliable partner in that industry and encourages repeat clients. It can also potentially lead to partnerships and collaborations. These collaborations may involve joint projects, co-marketing efforts, or exclusive agreements— all of which can boost demand.
Some corporate clients may seek exclusive agreements with preferred vendors. These agreements can provide a steady stream of business and reduce competition for your services.
Corporate clients often have a larger budget compared to individuals hosting private events. Because you’re catering to a specific demographic, you can charge premium rates for your specialized services, potentially earning higher profits.
When you focus on a specific niche, you can become an expert in that area. Clients value expertise and may be willing to pay higher fees for the assurance that they are working with a specialist who truly understands their industry or niche event needs.
Niching in corporate clients can offer several branding and marketing benefits, helping your business stand out and thrive within a specific industry or sector. Not only will you position yourself as a reputable photo booth business, but you’ll also get to build a specialized brand presence rather than a generic one.
Your marketing efforts can be highly personalized when you have a niche. You can send tailored messages, offers, and content to individual corporate clients within your niche.
Creating a niche in corporate events creates a smaller and more defined market, making it easier to target your marketing efforts. You can create a brand identity that resonates with the unique needs of your niche audience, leading to more successful marketing campaigns.
Need some help finding a niche in corporate clients?
Learn more with our Guide: How To Find And Book Corporate Events For Your Photo Booth Business
See How Much You Can Make
Use our easy profit calculator to analyze search volumes in your area and see how profitable a photo booth business can be for you.